Content subscription platform, OnlyFans, has announced that it has paid more than $25 billion to creators worldwide since its establishment in 2016.

The company revealed that most of its subscribers are based in the United States, where user spending and creator earnings continue to grow at an impressive rate.

According to a report by The Financial Times, the UK-based platform made a pre-tax profit of $684 million in 2024 while employing only 46 people.

The report added that this translates to an average profit of about $11 million per employee, making OnlyFans more profitable per staff member than major tech companies like Nvidia ($1 million), Meta ($837,000), Netflix ($621,000), Apple ($585,000), and Google ($545,000).

During a recent panel discussion, OnlyFans Chief Executive Officer, Keily Blair, attributed the company’s success to its deliberate and efficient business model.

She said the organisation operates on a lean structure that prioritises smart recruitment and productivity.
Blair said, “We operate on the basis of a very lean business model, and we do it deliberately. Every hire is very important and very carefully considered.”

She, however, stressed that what makes the company proud is not just its profitability but its ability to change lives and empower people across the world.

“The thing I’m most proud of out of those figures is that we’ve paid out $25 billion to creators since 2016. There are not many tech companies that can talk about creating wealth for others rather than just profiteering,” she said.

The CEO explained that OnlyFans has become a platform where creators can reinvent themselves, build sustainable income, and connect directly with their global fan bases.

“For us as a business, providing a platform and enabling creators to have the tools to connect with their global fan bases is really what makes us very proud,” she added.

Blair also noted that while the company is headquartered in the United Kingdom, it has a unique cultural identity that resonates with both British and American audiences.

She said, “We’re a British company with a very American personality. Everyone kind of assumes that we’re American.”
When asked about its market distribution, Blair confirmed that the majority of OnlyFans’ revenue comes from the United States. She added that the platform also has a strong presence in the United Kingdom, with a significant number of British subscribers, creators, and fans.

OnlyFans, owned by Fenix International Limited, pays out 80 per cent of its revenue to creators while keeping 20 per cent as platform income.

Despite regulatory scrutiny, the platform remains one of the most profitable digital businesses, highlighting the growing influence of the global creator economy.