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Why Hype Is Getting More Recognition In Nigeria – Jerry Shaffer

With the new wave of viral challenges on social media, many hypemen within the Nigerian music scene are now springing to the limelight after several decades of under-recognition for their efforts. This renaissance is why ace hype men like Jerry Shaffer, the #Shedibalabala creator, have now begun to see hope in the stigmatised career path.…

Jerry Shaffer

With the new wave of viral challenges on social media, many hypemen within the Nigerian music scene are now springing to the limelight after several decades of under-recognition for their efforts. This renaissance is why ace hype men like Jerry Shaffer, the #Shedibalabala creator, have now begun to see hope in the stigmatised career path.

“So, it has been a struggle for Hypemen. We never got that recognition, by being the life of the parties and events that push these artistes. Thanks to social media, you can be a hypeman and now drop a lamba! (viral song) and get your recognition for it. It is nice now that people are investing in the hype. Shoutout to those who started about ten years ago!

“Just like we have all other industries, hype is about to have its own industry where it can be seen as a career trend. Before now, when you tell your parents that you want to be a hype man they won’t understand but it is nice now that it can be a career for people,” he commented.

The Hennessey-affiliated Hypeman is also set to anchor the maiden Hype Concert which features over 13 different fast-rising hype men in the industry, on Sunday. The Hennessy-sponsored event which is to be held at The Balmoral, in Victoria Island, Lagos, will also witness performances from top musicians such as Fireboy, among others.

According to Shaffer, his dream is to make hyping a lucrative career in the country.

“We make as much as a million bucks per show. It just depends on how much you package your craft very well. We get retainers now. For me, I work only with brands that believe in me just like Hennessy and others. Some retainers are in clubs as well. So it is lucrative.

“My A-game is always having a drive for business. I got into hype as a way to grow my own club business. From there I started coming up with lambas and the rest is history. I always want to drive sales. I am more of a businessman than a hype man.

He also says that he plans on starting his own hype academy, because “there are a lot of talented hype men and they need to be mentored. To be honest, there is nowhere you don’t need hypemen. For me, the next stage is getting the world to believe that it could be a career choice.”

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