The Bvndle Rewards Festival (BRF) will return for its second edition on December 11 and 12, with organisers announcing N200 million worth of rewards, prizes, gadgets and experiences for participants.

The two-day festival, themed ‘Be The Moment’, will hold at Landmark Centre, Victoria Island, Lagos, as part of efforts to deepen customer loyalty and engagement between consumers and businesses.

The announcement was made at the BRF 2026 press conference held at Mìlíkí, Lagos, where organisers unveiled plans for a bigger edition featuring brand activations, interactive experiences, conversations, rewards and entertainment.

The festival builds on its inaugural edition in December 2025, which attracted more than 5,000 attendees and 26 participating brands, including MTN, NGX, UBA and VFD Bank.

According to the organisers, the 2026 edition will provide consumers with opportunities to discover brands, participate in interactive activities, earn and redeem rewards, access exclusive offers and engage with businesses.

The programme will culminate in the Rewards Concert, featuring live music and performances designed to bring artists together with their audiences.

Managing Director, Bvndle Rewards Festival, Elmer Aluge, said the event was designed to celebrate the relationship between brands and their customers.

“Nigerians have always understood loyalty. We call it Jara: the little extra you receive for showing up and coming back. Bvndle has built that instinct into an ecosystem that rewards people every day of the year. December is when we come home and celebrate together, and loyalty deserves to be celebrated the same way,” he said.

He said the theme, “Be The Moment,” reflected the festival’s focus on meaningful experiences and recognition of customers who consistently patronise their preferred brands.

The festival is also positioned as the physical expression of the Bvndle loyalty network, which connects businesses, consumers and merchants through a common rewards ecosystem.

Through its Loyalty-as-a-Service infrastructure, Bvndle enables businesses to reward customer behaviours such as transactions, savings, purchases, referrals and continued engagement. Customers earn Bvndle Coins, which can be redeemed across participating brands, products, services and experiences.

The company said that as of August 2026, its network had created approximately one million Bvndle Tags, described as its universal customer identity, and processed about eight million transactions.

Managing Director, Bvndle Loyalty Limited, Ikechukwu Nwaguru, said the festival represented an extension of the value created by the platform throughout the year.

“Tell us the behaviour you want to drive, and we will build the reward around it. For a bank, that could be savings or transactions; for a telco, recharge or data usage; for a retailer, repeat purchases.

“Businesses reward behaviour, customers earn, merchants gain traffic and sales, and every new participant makes the network more valuable for everyone already inside it,” he said.

Nwaguru added that the festival would give consumers an opportunity to experience the rewards network physically, while providing participating businesses with a platform to engage customers and strengthen relationships.

Chairman, Bvndle Rewards Festival, Adeniyi Adenubi, said the organisers were building on the confidence demonstrated by participating brands and attendees at the inaugural edition.

“When 26 brands put their names to a festival in its first year, they are placing their trust in it. Our responsibility is to protect that trust and build a festival worthy of the brands on its stage and the customers who come through its doors.

“With this second edition, we are focused on creating an even stronger platform for brands to connect with consumers and celebrate the relationships that sustain their businesses,” he said.

The organisers said the 2026 edition would place entertainment at the centre of the celebration through the Rewards Concert, which will combine music, community and customer appreciation.

They said the festival would also provide participating businesses with opportunities for product discovery, customer interaction and engagement, linking physical experiences with the wider Bvndle rewards ecosystem.

The Bvndle Rewards Festival will hold on Friday, December 11 and Saturday, December 12, 2026, at Landmark Centre, Victoria Island, Lagos.

The N200 million rewards package comprises rewards, prizes, gadgets and experiences across participating activities, subject to applicable terms and conditions.

Participation details will be communicated through Bvndle and participating partner channels.

Bvndle Loyalty Limited is a Nigerian loyalty and rewards technology company that enables consumers to earn, accumulate and redeem value across participating businesses.

Through Bvndle Coins, Bvndle Tags, Loyalty-as-a-Service and its merchant and redemption network, the company helps businesses acquire, engage, appreciate and retain customers.

The inaugural Bvndle Rewards Festival, held in December 2025, attracted more than 5,000 attendees and 26 participating brands.