Dangote floats N1 billion promo to reward cement customers

Customers of Dangote Cement Plc are to win over N1 billion in cash prizes in the ‘Dangote Bag of Goodies Season 3’ promo aimed at easing the economic effects of the COVID-19 pandemic.

Tagged ‘Spell Dangote and become a multi-millionaire,’ the campaign, which was launched yesterday, in Lagos, had regulators from the National Lottery Regulatory Commission and Federal Competition and Consumer Protection Commission in attendance.

According to the company, the event, which runs from July 5 to October 31, 2022, promises to be a “blast as there are over 32.3 million prizes to be won, including television sets, refrigerators, rechargeable fans, 2KVA generators and millions of recharge vouchers.”

Group Managing Director, Dangote Cement Plc, Michel Puchercos, said the promo, “is designed to continually reward loyal consumers, who have stayed faithful and remained the backbone in the cement business.”

National Sales Director, Funmi Sanni, described the initiative as a huge investment for rewarding new and existing consumers.

Head, Lagos Office, Federal Competition, and Consumer Protection Commission, Mrs. Susie Onwuka commended the firm for giving back to consumers through the promo.

Director, Inventory and Operations, National Lottery Regulatory Commission, Obi Iregbu, said the company had been massive and impressive.