Dettol seeks behavioural change for good hygiene

Ahead of the World Hygiene Day in May 5, Dettol, Nigeria’s hygiene brand, has reiterated its commitment to protect consumers, promote good hygiene practices and inspire Nigerians to live a healthier life.

General Manager, Reckitt Sub-Saharan Africa, Akbar Ali Shah, who spoke during a media briefing in Lagos, yesterday, reiterated the importance of hygiene, especially after both high and low-intensity activities, adding that the firm aims to achieve a behavioural change towards good hygiene.

It would be recalled that a 2023 survey by world population review, ranked Nigeria 100 in the cleanest countries in the world survey.

The newly improved ‘Dettol Cool’ soap aims to provide the triple benefits of protection against 99.9 per cent of disease-causing germs, up to five degrees of cooling sensation, and protection against body odour.

“At Reckitt, we have a purpose, which is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We also continually innovate to enable access of our high-quality health and hygiene products to every member of society. Our Dettol Cool bar soap is enriched with the power of menthol that helps to protect against bacteria and odour causing germs.

“With this new product, we look forward to driving conversations on the importance of hygiene and keeping yourself healthy, especially after both high and low-intensity activities which cause you to sweat. In the long run, we aim to achieve a behavioural change towards good hygiene,” Shah said.

Category Manager, Dettol Sub Saharan Africa, Zara Adoki, addressing the importance of the newly improved hygiene bar, said that, “Dettol’s purpose is to protect life by making good hygiene simple to adopt. This is why we are excited to announce the launch of the brand-new Dettol 5C Cool. This innovative product is the result of years of research and development, and we are confident that it will be a game-changer in the hygiene industry.”