Digitrybe 2.0 set to empower entry, mid-Level marketing professionals

Digitrybe 2.0 is set to equip marketing professionals in Nigeria struggling to advance their careers with new insights.

The conference, themed “Begin, Switch, Scale,” which would take place in Lagos later in the month is designed to offer practical guidance to help mid-level marketers overcome industry challenges and navigate their career paths.

Divisional Head, Digital Marketing, Interswitch Group and convener, Digitrybe, Fabio Abiola, said, “Many entry and mid-level marketing professionals find it difficult to grow within their field or organisations. Digitrybe brings top marketing leaders together to share their career experiences and strategies for success.”

The event, scheduled for September 28, 2024, focuses on helping professionals begin, switch, or scale their careers and will provide expert-led discussions on improving marketing strategies. “Participants will gain insights on the most in-demand skills across industries like e-commerce, FMCG, fintech, and sports betting,” Fabio added.

According to the convener, early and mid-career professionals, often in their 20s, 30s or 40s, face unique challenges, such as the need for work-life balance, adapting to new technologies, or seeking new employment opportunities after job changes. The event is an opportunity for these professionals to learn from industry leaders and apply practical solutions to their career hurdles.

Speakers at the event will include prominent marketing leaders like Head, Media, Reckitt Sub-Saharan Africa, Cassandra Uzo-Ogbugh and Head, Performance Marketing at Moniepoint, Tomison Araoye among others. They will share personal stories and lessons to guide participants in advancing their careers.

“Attendees can expect a mix of career development talks, networking opportunities, and insights into the latest marketing trends. It’s not just about learning new skills but connecting with others facing the same challenges,” Fabio said.