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Farooq ‘King of Steeze’ Oreagba features in airtel nigeria’s new tv commercial

By Tobi Awodipe
09 November 2024   |   3:38 am
Airtel Nigeria has unveiled its latest television campaign for its Home Broadband suite of products, featuring a flagship TV commercial starring Farooq Oreagba, popularly known as the “King of Steeze”.
Director, Corporate Communications/CSR, Airtel Nigeria, Femi Adeniran (left); Director, Airtel Business, Nigeria, Ogo Ofomata; star of the new campaign, Farooq Oreagba and Chief Commercial Officer, Airtel Nigeria, Femi Oshinlaja, at the event

Airtel Nigeria has unveiled its latest television campaign for its Home Broadband suite of products, featuring a flagship TV commercial starring Farooq Oreagba, popularly known as the “King of Steeze”.
 


Designed to empower Nigerians to experience seamless and limitless internet connectivity, the campaign was launched at an exclusive private screening held recently at Ebonylife Place in Lagos.
 
The commercial portrays the impactful role of Airtel’s Home Broadband products in fostering connectivity across diverse Nigerian households, highlighting how it creates boundless opportunities for Nigerians to thrive in business, education, entertainment, family life, and beyond.
  
In his welcome address, Chief Commercial Officer, Airtel Nigeria, Femi Oshinlaja, provided insights into the message of the new commercial, reiterating the brand’s commitment to ensuring seamless connectivity. “We believe in empowering our customers to break barriers. Our home broadband offers seamless connectivity encouraging Nigerians to enjoy entertainment and family lives without limitations. This commercial which features the experiential message of ‘live limitless’ is not just a launch, but a way of life and Farooq Oreagba identifies with the spirit of limitless possibilities that our home broadband represents,” he said.
   
Recounting on his affiliation with the brand, Oreagba shared his personal connection to the campaign’s message as a proof that every human can live without limits. “It is an honour to be associated with Airtel, a brand that shares my journey of overcoming obstacles. 10 years ago, I was diagnosed with cancer and if someone had told me I would be standing here today as an ambassador for Airtel, I wouldn’t have believed it. But with resilience, I was determined to stop at nothing. I am the face of this commercial because the message, Live Limitless, deeply resonates with me and I know it has the power to inspire anyone facing challenges,” he said.
  
Also speaking, Head of Brands and Advertising, Airtel Nigeria, Bolanle Osotule, highlighted their mission to empowering everyone with the chance to break free from limitations, emphasising that everyone can make a meaningful impact when given the opportunity to live a life without limit.
 
Director, Corporate Communications and CSR, Femi Adeniran, noted that the brand is a customer-focused company intent on continually improving the customer experience. Reiterating their dedication to offering excellent data connections, which have become essential for everyone, he said their services empower subscribers to achieve their greatest potentials.

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