Firm deepens market equity with retail chain

Honeycomb Confectioneries Ltd has introduced a new service, Pick and Go, which is a retail chain for its business. The company also launched a new range of variety products – Sardine bread, coconut bread and mega loaf.

Executive Vice Chairman, Mrs. Biyi Tunji-Olugbodi said the retail chain was designed as a convenient service extension for its customers. She said it was also an innovative approach for customers to experience the brand in a conducive environment.

While restating her firm’s commitment to innovation, Tunji-Olugbodi said Honeycomb had reinvented the rules and raised the bar with the new brands.

She affirmed that the company had engaged in research and development for over six months to enhance products’ value.

Tunji-Olugbodi said the products were produced under the best hygienic condition and passed through several stages of Quality Assurance prior to the formal unveiling.

The Chairman, Dr. Tunji Olugbodi said Honeycomb, since its inception, has placed a premium focus on producing quality brands for public consumption. “It is our passion to feed the nation with quality premium food,” he added.