Firm earmarks N50m seed capital for impressive apprentices
The Igba Boi Tour, a campaign targeted at Igbo apprentices who are in their final year of graduation from the Igba Boi scheme has received a major boost from Hero brand with N50 million worth of seed capital, mentorship and business grants.
Igbo dignitaries and businessmen, community stakeholders, top officials of International Breweries Plc. and journalists attended the campaign, which was announced in Onitsha.
The tour will transverse six main markets – Ogbaru Main Market, Onitsha; Nkwo Nnewi Market, Awka; Coal Camp Market, Enugu; Alaba International Market, Owerri; Ariaria International Market, Aba and Alaba International Market, Lagos.
Marketing Director, International Breweries Plc, Tolulope Adedeji, explained that the campaign was a follow up to the current brand campaign, Aha Gi Efula and Hero’s Walk documentary, which tells the story of the Igbo apprenticeship system.
Marketing Manager, Margaret Igabali went on to invite the apprentices to submit their entries for consideration in conjunction with their trade masters.
She explained that a rigorous selection process would follow the collection of entries to ensure that only those who have a maximum of six months left to serve and have proven to be worthy trainees over the years would be selected.
“Three hundred apprentices across the six markets will receive a two-day training and mentorship programme, business name registration with the Corporate Affairs Commission, business account opening and also participate in a grant worth N50 million to kick-start their entrepreneurship journey,” she said.
The campaign will run till December and is open to individuals 18 years and over, Igabali added.