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Firm launches online platform for marketing of products


Chief Executive Officer,, Otufowora Abdulkareem

To ease the burden of finding a reputable online platform to market goods and services, Pofela Nigeria, has launched is an online e-commerce market that serves as an intermediary between Small and Medium Enterprises (SMEs) and buyers. The platform allows sellers to sign up, own an online store like a personal website, and display goods at competitive prices.

The Chief Executive Officer,, Otufowora Abdulkareem, said the flexible and easy-to-navigate platform sells a variety of products, except perishable goods and drugs.

Abdulkareem, who noted that the online store was launched in January this year, said SMEs can leverage the ease of owning and managing a website that the platform provides.


On being able to mitigate issues of trust, he said sellers could operate under the reputable platform because it provides quality guarantee on goods displayed and sold.

He added that payment is made directly to the platform, while sellers get the money after buyers confirmed delivery, to ensure credibility and accountability from sellers.

Abdulkareem said there is a five per cent commission on each sale, which is the cheapest for any online store in Nigeria, adding that selling on the platform is very competitive, so sellers are advised against charging exorbitant fees to retain buyers and increase loyalty.

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