Firm to curb blood shortage among Nigerians

PHOTO: nm.org
As part of efforts to address Nigeria’s blood products deficit, Sterling Biopharma Limited, has introduced a new product, Fejeron Blood Tonic to support the 66.8 per cent economically active population in the country.

According to the World Health Organisation (WHO), the need for blood is universal, but there is low access to it by those who need it, especially women and children in low and middle-income countries.

The Chief Operating Officer, Sterling Biopharma Limited, Mr. Adebayo Adepoju, said the nature of stress and fatigue that Nigerians encounter on a daily basis requires that their physical and mental wellbeing be well supported to function at its best, adding that Fejeron Blood Tonic was uniquely formulated for everyone regardless of age or gender.

He said the product is beneficial in lactation, children’s growth and the elderly with poor iron ingestion or absorption.
   
Adebayo noted that the product contains all essential components that help to facilitate adequate blood supply and replenishment to the body with vital vitamins while enabling a strong immune system.
     
“At Sterling Biopharma, we believe that everyone deserves to be able to buy simple prescription drugs without breaking the bank. This is why from the moment we entered the Nigerian market, and with our wide range of products, we have made our intentions clear and that is to make quality pharmaceutical products affordable for all Nigerians.
     
“So, Fejeron Blood Tonic is the latest proof of our commitment to this mission. Despite its premium quality, Fejeron, at the moment is one of the most affordable blood tonics you will find in the Nigerian pharma market, and this is deliberate. All Nigerians should be able to take care of themselves,” he said.

The Product Manager, Olumide Ogunremi, said the extra effort has been put into ensuring that the product has fewer chances of causing common side effects like metallic after-taste, staining of the teeth, constipation, diarrhoea, nausea and others.

He noted that the product was driven by the belief that health is wealth, adding that the firm was out to promote this culture among Nigerians, standing by them on the journey to their individual accomplishments. 

“We realise that the average Nigerian is aspirational and that explains why hard work is a way of life, regardless of class. However, every dreamer needs an enhancer, a cheerleader and a support system, a role we are happy to play.
     
“We want to celebrate the Naija spirit and all we are saying is that Fejeron feels your hustle and we are with you on your journey to greatness. We will constantly remind you to take care of yourself in order to achieve those lofty dreams. Our biggest assets are our customers and we hold you, dear,” he said.

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