Direct selling and lifestyle company, QNET Nigeria has underscored the importance of clear communication between companies and consumers.

The firm stated this at the World Consumer Rights Day (WCRD) event organised by the Lagos State Consumer Protection Agency (LASCOPA).

According to QNET Nigeria, General Manager,  Ayokunmi Solesi, identifies misinformation as one of the biggest challenges facing businesses in Nigeria.

He stressed that beyond regulatory compliance, companies must take deliberate steps to educate consumers on product usage and business models.

During a panel session themed “Manufacturer and Trader Responsibilities in Ensuring Product Safety Through Regulatory Compliance,” Solesi emphasised that consumer protection is not only a regulatory obligation but also a critical driver of economic confidence.

“As a global company, the same products available in Nigeria are also available in Europe. All our products are certified by regulatory bodies such as the Standards Organisation of Nigeria (SON) and the National Agency for Food and Drug Administration and Control (NAFDAC),” he said.

He maintained that QNET does not have issues with substandard products, noting that its offerings meet international standards. However, he emphasised that misinformation often leads to confusion about the company’s operations.

To help consumers make informed decisions and avoid counterfeit products, Solesi advised the public to purchase directly from the company’s official platform.

“Consumers should visit our official website to access detailed information about our products and make purchases directly. This eliminates the risks associated with middlemen, which often increase the chances of encountering substandard products,” he added.

He also reiterated the firm’s commitment to consumer protection and ethical business practices.
Solesi, described the company’s partnership with LASCOPA as a strategic step towards strengthening consumer awareness and addressing misconceptions about its operations.

According to Solesi, the collaboration is aimed at educating the public on QNET’s business model while promoting responsible direct selling practices.

“We want consumers to clearly understand what we stand for. QNET is a global lifestyle and wellness company operating within the direct selling space, providing individuals with opportunities to sell our products,” he said.

He noted that the company has continued to face challenges around misinformation, particularly the misconception that its business model is linked to Ponzi schemes.

“We are not into recruitment. We do not pay commissions without product sales. Our focus is strictly on selling quality products, and individuals earn only when they sell these products,” Solesi clarified.