Indomie relish excites Abuja consumers with ‘The complete one’
The launch, which kicked off with a market activation, gave consumers an opportunity to purchase the product and the launch team took it further with a mall activation at Jabi Lake Mall with an in-store wet and dry sampling. Product Manager, Ginny Tewatia, said after the successful launch of the product in Lagos, they decided to take it to Abuja, where it was well received.
At the wet sampling stand, each shopper was treated to a bowl of both flavours while the dry sampling side saw shoppers playing games and a huge crowd of shoppers gathered to participate in the game in order to win some of the exciting prizes.
Couples won rose flowers, red wine and packs of Indomie Relish for The Complete Dating Experience; where movie loving couples won head set, a month Netflix subscription and packs of Indomie Relish for The Complete Movie Experience, gamers won a Virtual Reality (VR) glasses, party prop caps, decorating items and packs of Indomie Relish.
According to the organisers, the whole exercise was meant to communicate in relatable terms The Complete Meal Experience that the product offers in itself as a Complete Meal with all the necessary ingredients available in each pack.
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