A campaign celebrating the launch of KabuKabu, a leading ride-hailing app company, has been launched and is generating a significant buzz on social media.

In the words of Okereke Fellowship, the company’s product marketing manager, the campaign dubbed, #KayodeisComing, “is a unique initiative that highlights the incredible entry of KabuKabu into the Market, putting a spotlight on their new features and market niche, which is Ride Scheduling amongst others.

The campaign which aims to forge a introduction between “riders and drivers” has four key features namely driver spotlights, interactive challenges and exclusive offers.

According the company’s product marketing manager, the driver spotlights is a series of inspiring stories of Kabukabu on social media platforms. These stories will showcase the human side of the KabuKabu community.

The second feature, which is dubbed interactive challenges, described as “engaging challenges, raffle draw and contests,” revolves around riders sharing their own experiences and engagement with KabuKabu drivers, while the exclusive offers are special promotions and discounts for users participating in the campaign.

The #Kayodeishere which is the climax of the campaign, is a special celebratory raffle draw event for both drivers and riders of the company which will be live-streamed to enhance virtual participation in addition to onsite attendance.

The company’s spokesperson, while encouraging everyone to join the conversation on social media using the hashtag #KayodeisComing to share their experiences, stories, and moments with drivers, said:

“By participating, riders can not only win exciting prizes but also become a part of a movement that celebrates the unsung heroes on the road.”