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Lafarge launches new digital campaign, as Easy Home initiative impacts more Nigerians


In a bid to directly engage with its customers across Nigeria, Lafarge Africa Plc, Africa’s leading housing and infrastructure solutions company, will be launching the #AskLafarge digital campaign today.

The engagement opportunity will provide stakeholders and customers alike with the opportunities to interact online with Lafarge Africa Plc using the hashtag #AskLafarge, which will be a one hour live Twitter chat.

Besides providing people with the opportunity to interact with the brand, the #AskLafarge live social media campaign will seek to answer questions about Affordable Housing initiative of Lafarge Africa Plc.


Explaining the rationale behind the digital campaign, Folashade Ambrose-Medebem, director, Corporate Communications, Public Affairs & Sustainable Development, Lafarge Africa Plc, noted that the #AskLafarge digital campaign is the beginning of a series of engagements that the housing and infrastructure solutions company is lining up to directly engage with its customers across Nigeria. “With this initiative, every Nigerian is just one tweet away from direct contact to Lafarge Africa Plc”, she said.

Mrs Ambrose-Medebem reiterated Lafarge Africa Plc’s commitment to facilitating affordable housing across Nigeria with its Easy Home initiative, a home construction solution, which has so far benefited over 30,000 persons since it began three years ago. According to her, “The Easy Home project is open to all. We will provide you with technical support as long as you have a building project because we vouch for our cement and concrete solutions”.

She urged people who are interested in the projects to ensure that they tweet their questions at Lafarge Africa using #AskLafarge.

Based on the long-term aspiration of the Affordable Housing value proposition at the group level, LafargeHolcim hopes to impact about 25 million around the world by 2020. Folashade Ambrose-Medebem hopes that Nigeria would represent a significant portion of the projected beneficiaries.

The Lafarge Easy Home scheme, which supports Nigerians who already own their own land and want to build, is currently operating in; Lagos, Ogun, Oyo, Kwara, Ondo, Benin, Osun, Nasarawa, Niger, Calabar, Abia, Akwa Ibom Rivers states and Abuja.

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