Lagos State Signage and Advertisement Agency (LASAA) has streamlined processes for obtaining necessary approvals, introduced transparent regulations and launched compliance campaigns.

Managing Director of LASAA, Fatiu Akiolu, disclosed this, yesterday, during a media parley with top executives from various media outlets in Lagos. He said that the agency had undertaken several initiatives aimed at creating a more favourable enabling environment for out-of-home practitioners.

“Our goal is to ensure that all stakeholders, including advertisers, agencies and the public, benefit from a more organised and visually appealing advertising landscape,” Akiolu stated.

The LASAA boss, while highlighting the agency’s commitment to sustainable practices, noted that the agency’s efforts extend beyond visual impact, saying: “We are focused on fostering business practices that contribute to economic growth, as well as ensuring public safety and environmental harmony.”

Akiolu said that the agency had embraced digital technologies to enhance its operations, enabling better decision-making and more impactful advertising outcomes.

He outlined key achievements under his leadership to include a thorough review of LASAA’s regulatory framework that has led to more efficient signage registration and enforcement processes.

Meanwhile, in a significant move to regularise advertising practices, LASAA recently launched an amnesty programme for unregistered signages, allowing businesses to register without penalties. This initiative saw substantial participation, reflecting LASAA’s dedication to fostering a compliant advertising environment.

“This has led to the resolution of conflicts, better compliance with regulations and the overall improvement of the advertising environment in Lagos,” the LASAA boss said.

Besides, Akiolu outlined key milestones achieved by LASAA under his leadership to include overseeing a comprehensive review and enhancement of the agency’s regulatory framework through the introduction of more streamlined and transparent processes for signage registration, renewal and enforcement.

The revised guidelines, according to him, aim to balance the need for public safety and aesthetics with the growth and innovation of the out-of-home advertising industry.