Across industries undergoing significant digital change, Pavel Sheynkman has established himself as a leader who understands how to apply technology with clarity and purpose. As Chief Technology Officer of PwC Israel, he draws on over two decades of experience—including senior roles in the Israeli military’s technology units—to guide businesses through large-scale modernization. His ability to combine strategy with technical execution has made him a key figure in the region’s professional services landscape.

Sheynkman’s work spans several sectors, including banking, healthcare, law, and aviation. By helping organizations update core systems and improve the way they manage information, he has delivered measurable results in efficiency, reliability, and service. His approach focuses on solving immediate challenges while building structures that support long-term improvement.

Improving Business Operations Through Practical Tools

Since taking on the CTO role at PwC Israel in 2022, Sheynkman has led efforts to introduce reliable digital solutions that meet real-world business demands. In partnership with Fischer Behar Chen, one of Israel’s leading law firms, he directed the development of software that reduced the time needed for legal research and document drafting by half. For EL AL Airlines, he designed systems that helped manage flight overbooking and improved employee training in customer communication.

“These projects are not about showing off new technology,” Sheynkman explains. “They are about helping professionals work faster, with better support, and fewer bottlenecks.”

At the law firm, staff members now complete complex tasks more efficiently and with higher accuracy. At the airline, employees are better equipped to handle global customer needs. These changes reflect Sheynkman’s commitment to building solutions that respect industry-specific demands without overcomplicating the process.

He ensures that every tool fits into a client’s established structure. “The best systems are the ones that blend in and improve daily routines,” he says. “If it is not making someone’s job easier, then we are not solving the right problem.”

Strengthening Infrastructure for Long-Term Stability

Sheynkman’s leadership is equally visible in the area of digital infrastructure. At PwC Israel, he launched a dedicated practice to help organizations improve the way they manage data and systems. One of his most significant contributions was leading the upgrade of Bank Hapoalim’s internal platform, creating a secure setup that helped the bank reduce risk and improve reliability.

At Migdal Insurance, he oversaw the installation of a system that sped up service delivery and simplified compliance management. “When systems run smoother behind the scenes, teams can focus on serving clients better. That is the real value,” Sheynkman says.

Earlier in his career, Sheynkman was responsible for designing and launching the Israeli military’s first large-scale private cloud. He built a multi-site, fault-tolerant system that supported over 1,000 developers. That experience gave him a solid foundation for guiding commercial clients with similarly high standards for performance and security.

“We worked under pressure in the military, where stability was not optional,” he recalls. “That mindset still guides how I approach civilian projects today—especially when the stakes are high.”

Promoting Careful Planning and Professional Development

As more companies rely on advanced systems to manage sensitive data, Sheynkman has made accountability central to PwC Israel’s approach. He supported the formation of an internal review board that evaluates each system’s design and long-term impact. “Every decision we make needs to pass more than a technical test—it needs to make sense ethically and practically,” he says.

He has also directed a large-scale training initiative designed to prepare 4,000 professionals for roles in system architecture, cloud operations, and project planning by 2026. “Technical tools change constantly, but good judgment lasts,” Sheynkman notes. “We want to build teams that understand the big picture.”

This effort ensures that clients are not only equipped with updated systems but also with capable people who can manage them confidently. “Training is not a side activity—it is part of the solution,” he adds.

A Blueprint for What Comes Next

Pavel Sheynkman’s work offers a model for applying technology with structure and responsibility. From law firms to national institutions, his approach combines reliable delivery with long-term thinking. “I do not believe in quick wins unless they are tied to a larger plan,” he says. “If we are not building for tomorrow, then we are only fixing today.”

His published writing reinforces that philosophy. In his article, “Generative AI is the New Coding Language,” Sheynkman argues that understanding how systems work will soon be as essential as knowing how to manage people. He encourages business leaders to view technical fluency as part of core leadership.

Looking ahead, Sheynkman plans to continue expanding PwC Israel’s work in secure infrastructure and responsible system development. “The future belongs to those who can move fast without cutting corners,” he says. “That is what we are building toward—solid foundations with room to grow.”