Nigeria will be represented by three leading designers at the Saudi International Handicrafts Week (Banan) in Riyadh this November, the Federal Ministry of Art, Culture, Tourism and the Creative Economy announced on Friday.
The event provides a global platform for Nigerian creativity and heritage, highlighting the country’s emerging prominence in the creative economy.
Minister Hannatu Musa Musawa made the announcement in Abuja, explaining that the selection follows the launch of her Creative Collection Initiative, introduced at the Fashion Focus Stakeholder Engagement in June 2025.
The initiative, coordinated by her Special Assistant on Animation, Fashion, Arts and Crafts, Amira Idris Ibrahim, has prepared Nigerian designers to showcase their work on international stages.
Musawa emphasised that Nigeria’s participation transcends fashion, serving as a vehicle to communicate the nation’s story through heritage, innovation, and artistic excellence.
“These designers represent Nigeria not only as fashion innovators but as cultural ambassadors,” she said. “Their work reflects our heritage, resilience, and creativity, while opening new global opportunities for Nigerian talent.”
The three Nigerian brands selected for the festival are Ohiole Lagos, founded by Idowu Ohiole, celebrated for luxury leather craftsmanship; Locheness, established by Lilian Oche, known for bold beadwork and handcrafted accessories; and Arantiwa Clothing, led by Fatima Hassan, which presents indigenous fabrics such as Adire, Aso Oke, and Ankara in contemporary designs.
Musawa noted that the initiative aligns with President Bola Ahmed Tinubu’s Renewed Hope Agenda, which prioritises job creation, youth empowerment, economic growth, and cultural diplomacy.
She also expressed gratitude to the Saudi government and organisers of Handicrafts Week for providing a platform that fosters stronger cultural ties while expanding economic opportunities for Nigerian creatives.
“The participation of our designers highlights Nigeria’s growing reputation as a hub of art, culture, tourism, and the creative economy, while reinforcing our commitment to cultural diplomacy on the global stage,” she added.
