WOHD: P&G partners federal, state govts to boost oral health awareness among youths

Procter & Gamble (P&G), through its Oral-B brand, has collaborated with the Federal Ministry of Health, Lagos State Ministry of Health and Ministry of Education to promote oral health awareness in schools and communities as part of the celebration of World Oral Health Day (WOHD).

The theme of this year’s World Oral Health Day is “Be Proud of Your Mouth.” It is a call to action for the society around the world to value and take care of their oral health and make the right decisions to protect it.

The P&G Corporate Communications AMA Sub-Saharan Africa, Cassie Jaganyi, said Oral-B, as the lead partner of WOHD, will work together with the Lagos State Ministry of Health, Education, and the Federal Ministry of Health to identify schools and communities where the oral health awareness campaign will be carried out.

Jaganyi said the campaign will be led by the Ministry of Health’s dentists and will focus on the pre-selected schools and communities.

“We are delighted to partner with the Federal Ministry of Health and Lagos State Ministry of Health and Ministry of Education to drive oral health awareness in Nigeria.

“Oral-B has always been committed to promoting good oral hygiene practices, and we believe that this partnership will go a long way in achieving our goal of improving oral health in the country,” added Jaganyi.

As part of the partnership, Oral-B carried out school/community visits in partnership with the Lagos state government on March 27, 2023 and also conducted community outreach in Sabiru Village, Dei Dei, FCT Abuja on the same day.

P&G’s Senior Category Manager- Market Strategy and Planning, Oral Care, Mr Thompson Edidiong, said the firm has been a long-standing economic and social partner to the Lagos state government.

“Last year, P&G, through its Oral-B brand in 2022, partnered with the Lagos State Ministry of Health to raise awareness on oral hygiene in schools, reaching no fewer than 2000 students with the message of brushing twice daily. Through this program, P&G has reached one million Nigerians yearly with free dental checks and kits.

“For almost 30 years in Nigeria, P&G has been a force for growth and good in Nigeria – creating over 4,000 jobs and touching over 15 million people annually through its citizenship programs,” he said.