A Nigerian public relations and reputation management firm, GLG Communications, has entered into a strategic alliance with a Ghanaian full-service advertising agency, Base Element Limited.  

Consummated with a Memorandum of Understanding (MoU), the deal is not only the culmination of previous collaborations between the duo on several international projects, but also a strategic initiative by both companies to remain competitive and highly relevant in an increasingly sophisticated industry in the African market. 

Founder and Managing Partner at GLG Communications, Omawumi Ogbe, said: “At GLG Communications, we’re currently focusing on extending our reach across Africa and other parts of the world. This partnership provides us with a solid foundation to do so.

“The shared ambitions and values of GLG Communications and Base Element provide the impetus for excellence in-service delivery to our combined clients.”

According to Co-founder of Base Element Limited, Alex Abbiew, “we are delighted with this measure, as it offers Base Element the platform both to strengthen our capacity and complement our services to clients”. 

“The bigger market that Nigeria typically offers in virtually all industries, including the advertising and communications space, is a fact not lost on industry players, and we are excited at the opportunity.”