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Opera releases new ad units to improve advertiser’s online businesses interaction


Opera Ads has announced the addition of new ad units to help Nigerian advertisers increase engagement with their target audiences and maximize the performance of their online campaigns.

“Opera Ads is changing the digital landscape of mobile advertisement within Opera’s key markets,” said Per Wetterdal, VP of Global Business Development at Opera.

“The new ad units are unique to the mobile ad ecosystem, and provide access to Opera’s massive user base of more than 350 million users.”


Opera Ads is a fast-growing online advertising platform that seamlessly integrates into the Opera product portfolio and its 350 million global users.

In traditional online advertising, marketers tend to redirect users to a landing page where they need to navigate a number of clicks to reach a call-to-action button for their need, such as contact information, online chats, or just the phone number of business.

Unfortunately, these action buttons are often not integrated with apps or phone functions and tend to force the user to copy and paste numbers and email addresses or memorize a phone number and a code to be able to complete the desired action.

However, the new ad units in Opera Ads are seamlessly integrated with apps and smartphone functionalities, removing the number of clicks needed and improving the experience of both the advertiser and the user. This means that people no longer need to remember phone numbers or copy and paste email addresses or annoying codes to get the information or service they need.


These new ad units are automatically integrated with popular services such as WhatsApp and Facebook Messenger and allow interaction through formats like USSD, SMS messaging, or via phone calls.

Opera also disclosed that it has set new growth plans worldwide by expanding its product portfolio beyond mobile applications and introducing new innovative online marketing platforms such as Opera Ads, OLeads and OList.

With this strategy, Opera plans to maximize the online visibility of millions of Nigerian businesses and continue leading the digital shift in Africa.

Companies who are interested in implementing new ad units in their online marketing campaigns with Opera Ads can get more information at .

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