Nigeria’s Vice President, Professor Yemi Osinbajo and Lagos State Governor, Mr. Akinwunmi Ambode, yesterday, implored media practitioners to adhere strictly to the profession’s code of ethics to preserve its sanctity.

Speaking at the 2019 Biennial Convention of the Nigerian Guild of Editors (NGE) in Lagos, Ambode, represented by the Commissioner for Information and Strategy, Mr. Kehinde Bamigbetan said the media must continue to up the ante in its primary responsibility as the watchdog of the society.

Noting that the theme of the convention, ‘Media Convergence As Strategy For Survival’ was very apt, he said the state government has drawn ideas and policy formation as well as execution from the criticisms and suggestions from the media.

The Governor alluded to the fact that his administration benefitted immensely from the coverage of landmark programmes and projects as media monitoring records revealed over 80 percent reportage of the State Government in the last four years was positive.

In his keynote address, Osinbajo urged media practitioners to be open to the reality that the new and digital media was gradually taking over the traditional media.

He, however, said the greater worry was the fact that the new media had been saturated with several mushroom platforms, which disregard professional ethics in disseminating information.

He urged the media to invest in technology and continue to strive to ensure that they maintain their code of ethics, as failure to do this will be detrimental to the profession.