Over 220 exhibitors for fourth beauty show in Lagos

Organisers of Beauty West Africa have confirmed participation of over 220 exhibitors for the event, holding in Lagos from November 29 to December 1.

The participants, which include manufacturers, suppliers and distributors from Africa, Asia, Middle East, Europe and North America, are to trade in Nigeria’s beauty, hair and cosmetics industry.

In its fourth edition, the yearly programme, organised by BtoB Events, welcomes returning and new exhibitors to engage symbiotically.

Managing Director of the organising firm, Jamie Hill, said: “Beauty West Africa 2022 will welcome a record number of Nigerian exhibitors, a testament to the entrepreneurial spirit of the Nigerian people and sector.

“Despite various challenges being faced in the local economy (such as inflation and devaluation of the Naira), these Nigerian businesses are actively continuing to invest in activities designed to boost their revenue and exporting capacities.”

He continued: “We are delighted to welcome national pavilions from no less than five countries at this year’s exhibition and conference, furthering our mission to bring the world of beauty to Nigeria.

“This is the place to be if you want distributors in Africa. Successful features at exhibitions organised by BtoB Events are pavilions, bringing together businesses from specific countries and Beauty West Africa is no different. Official pavilions will be present from Indonesia, South Africa, Senegal, Pakistan and Egypt.”

In addition to a wide range of products from exhibitors, other attractions at the event include seminars, demonstrations, beauty conference, as well as visits by celebrities and influencers.

According to the organisers, a mix of business opportunities, talks and potential to see latest developments in hair and beauty products makes the event a must to attend for many businesses.

While the exhibition is nearing sell-out capacity, businesses interested in exhibiting or becoming a sponsor should contact the organisers via: https://www.beautywestafrica.com/book-a-stand/ or by WhatsApp on +44 (0) 7478010029.

Beauty and hair professionals can attend the event free by pre-registering on https://www.beautywestafrica.com/pre-register, otherwise a nominal admission charge would apply for those registering at the venue.

While the exhibition is open to the public, an admission fee, however, applies.