Regulator outlaws foreign voice-over artists, models for adverts
The Advertising Regulatory Council of Nigeria (ARCON) has banned use of foreign voice-over artists and models from October 1, 2022.
The Director-General, Olalekan Fadolapo, in a statement said the ban is in line with the Federal Government’s policy to develop local talent and inclusive economic growth for all sectors, including advertising.
He said: “ARCON, being the apex advertising, advertisement and marketing communications’ regulatory agency of the Federal Government, has, in accordance with its statutory mandates, responsibilities and powers as conveyed by the Advertising Regulatory Council of Nigeria Act No. 23 of 2022, bans use of foreign models and voice-over artists on any advertisement targeted at the Nigerian advertising space with effect from October 1, 2022.”
Fadolapo added that all advertisements and marketing communications materials are to make use of only Nigerian artists and models. He explained that ongoing advertising and marketing campaigns are permitted to run out their duration after which the ban would be enforced
The DG stated: “However, subsequent applications for revalidation for continued exposure of such materials will not be granted by the Advertising Standards Panel (ASP).” ARCON urged advertisers, advertising agencies, media houses, advertising communities and the public to take note of the ban.