Sahara Group Foundation rebrands to promote energy access, sustainable environment

Sahara Group Foundation, the social sustainability vehicle of Sahara Group, has unveiled its refreshed brand identity to reinforce its commitment to promoting access to energy and a sustainable environment.

The unveiling event at Sahara Group’s office in Ikoyi, Lagos included the introduction of the Foundation’s refreshed logo, impact focus and website to frontline brand, energy and sustainability.

The event also served as a formal introduction of the Sahara Group Foundation’s new director, Ejiro Gray, who has since December 2022 assumed the role of Director, Sahara Group Foundation, in addition to her role as Director of Sustainability and Governance, Sahara Group.

Executive Director, Sahara Group, Ade Odunsi expressed delight at the transformation of the Foundation since it was established.

“We are privileged to have been given the platform to serve and Sahara Group Foundation has always been the rallying point for all employees and our businesses to touch lives responsibly. We sure are delighted that we can now move our impact further as we pursue the overarching aspiration of building sustainable societies,” Odunsi said.

Speaking on the Foundation’s refreshed brand identity, Gray said: “The Sahara Group has undergone some significant business expansion over the years, and in the same vein has repositioned to better serve and create commensurate impact through our corporate foundation. As such, this refresh allows us to reinforce our mission clearly and enhance the impact of our projects and interventions”.

Gray said Sahara Group Foundation, which has positively impacted over two million beneficiaries since its inception, has streamlined its activities to foster greater impact and more sustainable outcomes.

“Sahara Group Foundation epitomises everything Sahara Group stands for, serving and making a difference responsibly. We are looking to scale our impact and reach to benefit more individuals, communities, social innovators and small businesses. This brand identity refresh is a perfect springboard for giving wings to our corporate and shared aspirations across our locations,” she said.