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Samsung Launches New TV With Aesthetics


L-R Head, Consumer Electronics, Samsung Nigeria, Oluwaremilekun Adesola-Ogunsan and Executive Director, SIMS Nigeria Ltd, Ike Eyisi, Managing Director, Samsung Electronics Nigeria, Mr. Caden Chiyeon Yu and Head, Marketing Samsung Nigeria, Iretiogo Oke at the launch of Samsung The Frame TV at Nike Art Gallery Lekki, Lagos on Friday.

Samsung Electronics Nigeria has unveiled a new revolutionary and innovative QLED television that doubles as a piece of art on the wall when it is switched off at Nike Art Gallery in Lekki, Lagos.

The new QLED TV is called The Frame, because it serves as a painting or picture frame wherever it is placed. It comes in exceptional aesthetic designs enabling customers  to turn their television into a piece of elegantly framed art, enhancing their spaces and expressing style.

When mounted on the wall, the new 2020 Samsung The Frame television has a design that looks like a real picture frame that blends into the living room. 
According to Managing Director, Mr. Caden Chiyeon Yu, Samsung Electronics Nigeria: “The Frame television affords customers the opportunity to unleash the artistitic creativity inherent in them.

It does not only offer stunning picture quality, remarkable sound performance and innovative features, but very importantly, it also helps to beautify the living space where it is mounted in ways that are effortlessly determined by the customer.”
The Frame is brought to life by the high-resolution picture quality of QLED and is more than just a television; it is a canvas that reflects the style of customers and what they love.

Also speaking at the launch, Head, Consumer Electronics, Samsung Nigeria, Mrs. Oluwaremilekun Adesola-Ogunsan, said the The Frame is designed with technology that helps keep the focus on the screen and apart from bringing fine art into the homes of our customers, it is also compartible with most mobile devices.

She added: “Customers will be able to enjoy their most loved videos, music and photos on the big screen when they seamlessly mirror their smartphone by simply tapping it on The Frame.”
According to Executive Director, Operations, SIMS Nigeria, Ike Eyisi: “Samsung is a brand that utilises its transformative ideas and technologies to shape and inspire the world. It is continuously redefining the living space and entertainment of its customers. This is one of the reasons we have been in partnership for 27 years.

“Customers are at the heart of what we do and I want to assure them that The Frame is very stylish and durable with peerless features.”

Samsung Electronics Nigeria had earlier introduced a range of consumer products in September, including QLED and Crystal UHD television Series, along with Wind Free Air Conditioners, Side by Side Refrigerators and Drum Washing Machines.

Samsung Electronics Co. Ltd. inspires the world and shapes the future with transformative ideas and technologies. It is redefining the worlds of television, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems and semiconductor and LED solutions.

For the latest news, please visit the Samsung newsroom at”


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