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Tech experts urge entrepreneurs to develop problem solving contents


Right – Head of Advertising operation, Guardian Digital, Kola Akintola alongside other discussants at Google for Nigeria event in Lagos

Tech experts have urged entrepreneurs in the digital space to create contents with the ability to solve problems and meeting the needs of their audience.

These experts who spoke during the Google Master’s class training of Google for Nigeria in Lagos said the use of digital contents should go beyond monetary motives.

Head of advertising operations, Guardian Digital, Kola Akintola, said value, integrity and innovation is key to increase revenue and sustain an audience in the creative industry.

Akintola advised content developers to pursue best practices by providing contents that can be trusted and relevant to trends of life.

He noted that “Integrity is the watchword for any content site to remain valid and build traffic. It does not only retain readers, it also makes it a point of call when readers have to verify breaking news or controversial issues.”

Akintola stated that relevance in the digital space “is not about creating contents or writing for people to read. You should add value to people’s lives, create contents that are solving problems. With that, you can sustain your readers and also increase revenue generation.”

On monetising website contents, Akintola said developers can use the automation, search engine optimisation (SEO), keyword research and other tools to gather data on website visibility.

He urged content publishers to identify channels where they can effectively distribute their contents.

The IT expert added that understanding the target audience, using the right google tools and developing strategies to work in line with trends are key to revenue generation.

Also Google Senior Partner Manager in sub-Saharan Africa, David Steinacker who spoke on Google tools for monetization said only mobile-usage friendly contents guarantee a monetary return for creators.

“Adsense and Double click are a couple of Google tools to run adverts on your web for increase revenue generation. Content developers should also keep to best practices. If you want to make money in Nigeria, have a fast mobile presence”. Steinacker said.

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