Three Crowns wows consumers with ‘Voices of the Heart’ campaign to mark 2020 World Milk Day
Three Crowns celebrated the 2020 world milk day with a very impactful and exciting campaign tagged “Voices of the Heart” to highlight the contributions of dairy nutrition to the food value chain.
It would be recalled that World Milk Day is an annual celebration initiated in 2001 by the United Nations Food and Agriculture Organization (FAO) and holds on June 1 every year to show the importance of milk as a global food and encourages milk and dairy consumption as part of a daily diet.
As it is customary with the iconic brand, Three Crowns came up with exciting engagements and rewards for Mums and their families on Digital, TV, Radio and select retail stores in Lagos and Ibadan to celebrate World Milk Day.
Reflecting on the brand’s participation in the celebration of the global event, the Marketing Manager, Omolara Banjoko explained that Three Crowns elevated its “Care for your heart” story and dialed up its functional benefits by showcasing the different things a healthy heart could do” through the World Milk Day campaign message tagged “Voices of the heart”.
Explaining further, Banjoko said, “Every time the heart beats, it speaks and its voice is so unique that only very few can hear and interpret. Luckily, Three Crowns milk is one of the few that understands and can interpret well the voices of the heart. With the World Milk Day 2020 celebration, we have translated the voices of mums heart and brought them to the forefront for her family and everyone to hear.”
The campaign which kicked off on May 24 climaxed on June 1, the World Milk Day 2020. It kicked off with a teaser where the brand demonstrated what a healthy heart can do when nourished with Three Crowns low cholesterol heart-friendly milk.
This was followed by series of consumer engagements on digital where Mums were asked to record and upload a 30-second heartfelt voice notes expressing how much they care for their loved ones with a pledge to always stay healthy for them with Three Crowns milk on the brand’s website, in which at the end of the campaign, the top 20 most emotive voice notes of mums who took the pledge on social media were rewarded with shopping vouchers
In Ibadan, World Milk Day was celebrated with its consumers and the Nigerian Heart Foundation (NHF) by educating them on the benefits of milk consumption and the need to prioritize their heart health for overall wellness across select TV and radio stations
Furthermore, there were other fun and engaging online quizzes where mums were asked to plan a breakfast meal and upon completion, the brand revealed what type of mums they are, based on their responses.
Aderonke Fameso, an online winner; commended Three Crowns milk ‘’Voices of the heart’’ engagement, which she said evoked some excitement amongst her family, as she learnt that expressing how much you love and care for your loved ones through spoken words is more assuring than gifting.
According to her, her family appreciated her heartfelt message and also extended their gratitude to Three Crowns milk for the shopping voucher she received.
One of the winners in the store, Mr. Obiumu Phillips expressed his gratitude and counted himself lucky to be a beneficiary of the brand’s great gesture when he received a whopping N5,000 free milk supply after his purchase at FoodCo store in Akobo Ibadan.