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Union Bank unveils reward initiative to promote savings culture

Union Bank
Union Bank

Union Bank of Nigeria has announced the launch of its new customer reward initiative designed to deepen engagement, drive premium account activity, and promote consistent savings behaviour among its customers.

Open to new and existing customers, the Save and Gain promo requires participants to open accounts, maintain and grow a monthly average balance of N50,000, complete at least five transactions monthly and actively use digital channels such as cards, USSD, mobile, or internet banking.

Top deposit contributors will receive monthly rewards ranging from free debit cards, cash prizes of N50,000 and N100,000, respectively, within each level of participation. A special reward of N30,000 cash vouchers will be awarded to top depositors and contributors for December. The grand prize of N5 million will be awarded to the highest average deposit contributors over the six-month campaign period.

The campaign builds on the success of the promo, through which the bank has disbursed over N330 million in cash and prizes to more than 5,000 customers since 2021.

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Unlike previous campaigns, Save and Gain demonstrates the bank’s focus on digital adoption and inclusion, with a performance-based reward system that prioritises transparency and consistency.

Customers who reflect responsible account usage, maintain savings discipline, and embrace digital banking channels will be rewarded.
Prospective customers can download the UnionMobile app on their smartphones to open accounts or walk into any Union Bank branch.

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