African homegrown payment card, Verve has announced its robust line up of partners for the eighth edition of VerveLife, Africa’s Biggest Fitness Party scheduled to take place on November 1 at the Eko Hotel Convention Centre in Lagos.

Other partners joining Verve and Google Play, the co-headline sponsors for this edition, are Interswitch, Quickteller, Carloha Chery, Hygeia HMO, Pocari Sweat and Reelfruit.

Speaking on the partnerships, the Divisional Head, Brands, Communications, Content and CSR, Interswitch Group, Tomi Ogunlesi, said: “Over the years, VerveLife has grown into more than a fitness event. It is now a holistic lifestyle movement. We are excited to welcome Google Play, Carloha Chery, Hygeia HMO and Reelfruit as partners for VerveLife 8.0, as the partnership highlights their alignment with our vision of blending lifestyle, wellness, and technology. This year’s edition promises a rich and rewarding experience that transcends fitness to touch on every aspect of everyday life.”

The inclusion of Google Play brings a digital lifestyle edge to this year’s edition, weaving fitness, wellness, and entertainment into seamless everyday experiences through its vast ecosystem of apps and digital content. In the same vein, Carloha’s partnership adds a premium mobility dimension, with participants set to experience Chery’s brand first-hand, a dynamic blend of technology, innovation, and modern lifestyle. Quickteller, Interswitch’s consumer payments platform, will ensure seamless and secure transactions across all event touchpoints, reinforcing VerveLife’s hallmark of convenience and innovation.

Hygeia HMO will join the movement as the event’s official health and wellness partner, offering on-site health checks, preventive care insights.