West Africa beauty expo holds in Lagos

Over 200 exhibitors across the world are expected at the Beauty West Africa international trade exhibition. The event holds between from November 29 to December 1, at the Landmark Centre, Victoria Island, Lagos.

Exhibitors from Africa, Asia, the Middle East, Europe and North America will join Nigerian beauty, hair and cosmetics businesses to make it the biggest beauty event ever.

The three-day exposition will showcase presentations from the region’s leading beauty artistes, celebrity stylists, social media gurus and VIP celebrities.

The Managing Director, BtoB Events, Jamie Hill, “2022 will see the largest beauty West Africa exhibition to date, with record numbers of exhibitors, visitors, speakers and country pavilions.

“The exhibition will expand into the Landmark Centre’s third hall for the first time to accommodate the huge rise in interest that we have received from both international brands, now that travel restrictions are all but a thing of the past, and excitingly many new Nigerian companies, who are looking to expand their post pandemic business.”

Among those exhibiting will be Insiyah Trends, the business behind the NISA brand.

Explaining why they will be attending, the CEO, Mudar Saify said: “We cannot wait to come back to Nigeria for Beauty West Africa. We have many new products that we will be showcasing on site, and keep your eyes peeled for a celebrity ambassador or two as well!”

The Beauty West Africa Conference programme has been developed with the founder of Beauty in Lagos, Ezinne Alfa and one of the themes will be how to build the beauty sector in Nigeria and West Africa. Exhibitors will also be demonstrating new products and techniques.