As 2023 comes to an end, Nigeria’s leading creative hub, X3M Ideas, and its Group Chief Executive Officer, Steve Babaeko, have consolidated their exploits in the year with the ‘African Agency of the Year’ and ‘African Personality of the Year’ awards, respectively, at the African Cristal Awards held in Casablanca, Morocco.

The African Cristal Festival is an award designed to reward the best advertising campaigns created and broadcasted over the African Continent on any media.
According to the organisers, the objective of the festival is to promote the African advertising creativity and showcase a variety of international, as well as regional work from the industry through the meeting of agencies and advertisers in a mixed jury.

Reacting to various recognitions, Babaeko said: “I’m here to humbly accept the honour by the African Cristal Awards for choosing me as the African Personality of the Year. I’m truly humbled and grateful. I want to assure the entire world that my passion for Africa will never wane. We’ll continue to represent Africa all over the world, and we will continue to fly the flag for Africa wherever we go.

“And as far as the advertising industry is concerned, we will continue to deliver the best practice and business all over Africa. Thanks once again for this award.”