With an ardent passion for the art of bespoke fashion pieces and an unwavering commitment to crafting outstanding pieces within the ever-changing industry, one of the indigenous brands that stands out for its dedication to enabling individuals to embrace their distinct style and express themselves through impeccably tailored custom garments ‘AyoAshiru Dressmakers’, has become renowned for its outstanding quality, innovation, and personalised approach.

Led by the visionary Creative Director Ayokunnumi Ashiru, a highly respected fashion professional and the founder of The Fashion Campus Lagos, brings a wealth of expertise and creativity to the industry.

This was notably showcased at the British Council Creative Economy Support Programme, where the brand captivated the attention of fashion enthusiasts with their unique and captivating designs. Their commitment to innovation and creativity has garnered a loyal clientele primarily consisting of affluent and career-oriented women.

The fashion brand has gained recognition for its meticulous attention to detail and superior craftsmanship. Each garment created by their team of skilled artisans and designers undergoes a rigorous process to ensure exceptional quality and a flawless fit.

Beyond the fashion brand’s focus on delivering exceptional fashion experiences, it is deeply committed to making a positive impact in their community. They regularly collaborate with NGOs on skill acquisition programmes, and provide pocket-friendly yet comprehensive training to empower individuals with valuable fashion skills that also address the industry’s shortage of skilled talent.

Ayokunnumi, who is motivated by her own challenges in finding designers who could accurately capture her style and bring her vision to life, embarked on a journey to revolutionise the dressmaking experience.

Fueled by her fervor and a keen eye for design honed through her work as a freelance bridal illustrator, as well as her unwavering dedication to delivering unparalleled craftsmanship, Ayo established AyoAshiru Dressmakers with a clear mission to empower individuals to embrace their unique identity through the transformative power of fashion.

Remarking on the effect of fashion on individuals, she said: “I believe that fashion serves as a powerful tool for self-expression. This is why my team works closely with clients to comprehend their individual style, preferences, and requirements. This helps us create one-of-a-kind garments that narrate a distinctive and captivating story.

As the brand continues to make waves in the fashion industry, especially with the anticipation for the launch of a luxury ready-to-wear brand with a strong emphasis on sustainable practices, the venture exemplifies their commitment to remaining at the forefront of industry trends and addressing the increasing demand for eco-friendly fashion options.