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BBNaija: Beyond the coveted prize of N25 million and SUV

By Daniel Anazia
25 February 2017   |   3:34 am
From the fitness skills of Kemen and Bassey, to the culinary skills of Miyonse, the creative ingenuity of ThinTallTony, to talented entertainers, singers, and models such as Efe, Debbie Rise, Bisola, TBoss and Uriel...

Efe and Tboss

Going by the current happenings in the reality TV show, Big Brother Naija, where about nine housemates are now slugging it out for the ultimate prize of N25million and a brand new SUV, it appears Nigeria may be in the process of unearthing yet another set of talents.

From the fitness skills of Kemen and Bassey, to the culinary skills of Miyonse, the creative ingenuity of ThinTallTony, to talented entertainers, singers, and models such as Efe, Debbie Rise, Bisola, TBoss and Uriel, the entertainment industry should expect great stuff from these housemates in years to come.

Hosted in far away in South Africa, there are strong indications that the Nigerian entertainment space has opened up its doors to a wider viewing public, thereby showcasing some of the country’s budding talent, who now have greater chances of success even beyond the ultimate prize of N25m.

The BBN house, currently serves one of the best reality show that has got fans busy online pouring out their views and also making their votes count, despite the pressing socio-economic challenges in the country.

Without doubt, the show has continued to generate a high level of discussion among the youths, who are following the show religiously and constantly airing their views on the character of the housemates. So far, the reality show has reportedly gained optimal visibility both in the mainstream and online media, attracting more than four million viewers.

The voting pattern has been influenced by the roles of the housemates, their character and how good they are playing the game. For example, the theme of love, which was actively played out by characters such as TBoss, Miyonse, Marvis, Efe, among others, earned Miyonse the nickname, ‘lover boy’. While most viewers criticised Miyonse for allowing TBoss manipulate him, a few others commended him for being man enough to beat older male contenders and win her affection. The love affair went sour when Gifty openly made advances towards Miyonse, a move that TBoss infuriated, and eventually led to her decision to nominate Miyonse for eviction.

The voting public, who were already pissed with Miyonse’s unresponsiveness, did not waste time in sending him home. During an interview on his day of eviction, the head chef of an Abuja based relaxation facility told the show host, Ebuka Obi-Uchendu that his rivals in the house nominated him for eviction out of envy. However, he was shocked when Ebuka told him he was nominated by his love interest in the house, TBoss. It will be interesting to know the dimension their relationship will take after the show.

It was a different story for Soma, who from social media commentaries did not play a major role in the drama in the house, although he became more involved almost immediately he was up for eviction. For the up and coming songstress, CocoIce, she was an embattled housemate who was not totally accepted by other housemates despite her sustained efforts to save herself from eviction.

Despite being evicted from the BBNaija house, it is interesting to know that the fame and fortune of the trio of Soma, Miyonse, and CocoIce, have continued to grow by the day. For the trio, being evicted from the Big Brother house is definitely not the end of the road. Since their eviction and arrival in Nigeria, the former housemates of the reality show have had meet and greet sessions.

While Soma and Miyonse met with the management of Payporte, Indomie Noodles and Nigerian Breweries, all sponsors of the Big Brother Naija show, CocoIce, first female housemate to leave the Big Brother Naija house this season, since her arrival to Nigeria has granted several interviews and currently being sought after by the media.
Soma upon his eviction landed a major deal as a fashion ambassador for leading online store, PayPorte, the headline sponsor of the BBN show. He joins the likes of Tayo Faniran, who was also a Big Brother Africa housemate, and now a brand ambassador of PayPorte.

It appears this is the winning season for Somadina Anyama (Soma) as the dividends of fame have already started paying off for the model cum singer, with the Africa Magic Viewers Choice Award (AMVCA) winner and a fan of BBN, Funke Akindele offered him a role in her comedy series, Jenifa’s Diary.

On Valentine’s Day, Mr. Nigeria, Emmanuel Ikubuese, among many other celebrities, paid a surprise visit to the housemates and shared his experience on how he tried to get into the house, but was unsuccessful, a move which informed his decision to go for Mr. Nigeria contest, which he won in 2014. He advised the housemates to look beyond the ultimate prize and utilise the platform to launch their careers, stressing that they are stars and Africa is watching them.

The housemates’ fame has continued to grow as more brands are showing interest in identifying with them. The latest is the collaboration between Bold Magazine and DStv Nigeria to feature all the contestants on a weekly basis. The first of the series featured ‘lover boy’ and chef, Miyonse, who revealed that being in the house has helped unearth his latent skills and much potential.