Black Sherif, Fireboy, BNXN, others to headline Homecoming Festival
Renowned for its avant-garde and artsy appeal, the Homecoming Festival has returned for its fourth annual edition, bringing its unique quartet of fashion, music, sports and arts to Africa’s entertainment capital of Lagos. Debuting yesterday, the 4-day cultural exchange would stretch until Easter Monday, giving young Africans a unique social experience to harness their creativity and talents.
This year’s festival will see performances from some of the most progressive musicians across Africa including Black Sherif, Asake, BOJ, BNXN (BUJU), Deto Black, Fireboy DML, Lancey Foux, Lojay, Midas the Jagaban and TeeZee amongst others, as well as a very special African debut from London’s very own Central Cee.
Interestingly, this year, the festival has partnered with social media giant, TikTok, to help preserve the memories from the event. TikTok will also be very present at the event, hosting a panel discussion that will look at how entertainment platforms like TikTok play a significant role in exporting creative talent to the rest of the world. The TikTok community can also expect exclusive live streams of the festival, including artist performances and behind-the-scenes interviews on the Homecoming TikTok page.
Speaking with The Guardian, TikTok Content Operations Manager for Africa, Boniswa Sidwaba said, “We are excited to partner with HOMECOMING to celebrate the rich cultural experience that is the Nigerian creative industry. Through this partnership, we are committed to supporting our diverse community as they continue to entertain the world through music, fashion, sports and so much more. We look forward to sharing the most exciting and inspiring moments from the Festival, and seeing the rest of the world experience Nigeria through the TikTok lens and its diverse creator community.”
HOMECOMING will also be taking over luxury concept store Alara to showcase exclusive pieces from eminent labels such as Denim Tears, Off-White, Stussy, Casablanca, Patta, Cactus Flea Market, Mowalola, Motherlan and Ambush, as well as a pop-up that will showcase Drake’s NOCTA collection for the first time ever in its physical form.
Founded by Grace Ladoja, HOMECOMING seeks to ignite new cultural conversation and creative development in Africa, starting in Nigeria; with a vision to empower the continent’s young generation with the knowledge and resources needed to inspire and enable future innovation and growth. The festival continues to champion gender equality, committing to furthering the roles of women in the Nigerian creative industries and sporting world, alongside the general growth of young businesses who have an international worldview.