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BOI, BtoB events present Beauty West Africa Exhibition 2019

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CEO, Compass, and conference partner, Tokunbo Chiedu in one of the events held recently…

Business To Business (BtoB) Events is set for the 2019 edition of Beauty West Africa Exhibition and Conference in Lagos. BtoB Events is a dynamic global exhibition headed by Managing Director Jamie Hill. Having overseen exhibitions across four continents, plus a portfolio of eight exhibitions across Africa, Hill has been committed to presenting the opportunity to Nigeria’s Market and partner with local companies.

Last year, BtoB Events made a big impact on Nigeria’s Beauty Sector through its international exhibition platform, Beauty West Africa, which drew over 100 international companies into Nigeria.

When asked what he hopes to achieve in future editions of the event, Hill talked about the importance of collaborating with key stakeholders in Nigeria’s business sphere to showcase the Nigerian opportunity. He shared the success of the collaboration with the BOI during the 2018 edition, citing that the Bank of Industry’s involvement provided support to SMEs via presentations of the Bank’s offering to help businesses upscale. Businesses were, therefore, able to gain direct access and engagements with SMEs, and the international business community who are desirous of doing business in Nigeria.

Hill also mentioned the very crucial support of Darling Nigeria, a division of the Godrej Company, who are top manufacturers of various beauty products. Their sponsored workshops and master classes within the conference helped to further inspire professionals on ways to successfully build the capabilities of their Nigerian beauty brands.

BtoB Events joined forces with a Nigerian-based consultancy as their conference partner at the event; Compass Global Business Services a consultancy specializing in Business Development, New Market Entry, International Trade, Investments, and Export Promotion.

Speaking on their objective of going into the partnership, the CEO, Compass, and conference partner, Tokunbo Chiedu said: “Our job is to promote the Nigerian brand. As a company in the international trade, investment, and export promotion space; our work provides a gateway into the Nigerian market. We are partnering with BtoB Events with the aim of developing the sector and working with key stakeholders within the domestic market. We also aim to foster linkages between Nigerian and international brands on the Beauty West Africa Exhibition platform.”The event will kick off in Lagos at the Landmark Centre from November 20 to 22 November 2019 and guests can register at www.beautywestafrica.com/pre-register.

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