Boomplay release Afrobeats: The back story documentary film
• Feature Interviews From Culture Custodians, Artistes, Music Producers
An Afrobeats documentary film produced by filmmaker and culture custodian, Ayo Shonaiya, has been released. Titled Afrobeats: The Back Story, the film, which was powered by Boomplay — music and video streaming cum download service platform, documents the growth, evolution and export of the Afrobeats genre in Africa. It also features interviews from various culture custodians, artistes, and music producers.
According to Shonaiya, the documentary aims to put roots to the history of Nigerian music, with timelines, first-hand accounts and insights into the evolution of Nigerian music, especially Afrobeats, as the story of the genre has been disputed.
He stated that generation of music enthusiasts are victims of the disconnect between the print media and the online media, as such, the history of the steaming Afrobeats movement has been subject to opinions, falsehoods and even western interpretations.
As the largest music-streaming platform in Sub-Saharan Africa, Boomplay has powered several activations across the continent. In Nigeria, it supported events like Felabration, Tiwa Savage’s 49- 99, Burnaboy’s African Giant album release, and several other African artistes’ album release events.
Over the years, the platform has been a core influencer of Nigerian music. In 2019, it launched a nationwide campus tour that rewarded artistes and brought premium music to students at reduced costs. It has also powered several talk shows and projects for upcoming artistes.
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