BWL wins again at SABRE Awards for shaping the cultural narrative

Strategic communication company, BWL Agency, founded by Ronke Bamisedun, has emerged winner of the Superior Achievement in Branding, Reputation and Engagement (SABRE) Awards Award for the second consecutive year.

The agency was announced as the winner for the media, arts and entertainment category. The agency was also awarded a certificate of excellence for the Gold Sabre, Western African for their work on The Homecoming, a four-day cultural exchange founded by Grace Ladoja MBE, Skepta and BBK Africa.

Ranked one of the top 100 fastest growing SME’s in Nigeria by Business Day, a leading finance and market intelligence news report in 2018, the agency is made up of a team of unconventional communication consultants, who have become industry disruptors through their audacious and compelling campaigns. The firm is at the helm of some of the country’s most successful cultural platforms, shaping dialogues and correcting cultural narratives with one campaign at a time.

The SABRE awards is the world’s biggest public relations awards event, dedicated to benchmarking the best PR work from across the globe. The ceremony will be taking place on Thursday May 16, 2019 in Kigali, Rwanda.

Speaking about the development, Bamisedun, who in 2018 was listed among the ‘30 Most Promising Young Entrepreneurs in Africa and CNBC (AABLA) Young Business Leader’ said: “Last year we won the SABRE’s for our work on Jameson connects and certificates of excellence for our work on the Martell follow the swift campaign.

This year we are elated to win our second SABRE Award and Excellence Certificate for our work on yet another phenomenal brand, Homecoming.

“Being considered alongside some great agencies and campaigns and then winning in the category is an incredible accomplishment and honor I am extremely humbled by this win,” Bamisedun added,

She continues, “I am inspired by the Homecoming team for constantly challenging the status quo, shaping cultural narratives and spotlighting the entertainment industry. We are excited to be working with them again this year for Homecoming 2019.”

BWL will be working on the four day festival this year from Friday April 19 to Monday April 21, 2019.