Music star, Crown Uzama, better known as Shallipopi, was recently unveiled as the maiden brand ambassador for new entrant, Hell Energy Drink, at a launch party in Lagos.
The launch, which held at Wave Beach, saw hundreds of fans of the star and the new brand gathered to witness the auspicious occasion of the unveiling. Speaking after the announcement, he said, “I’m excited to be here and to be part of a brand that’s as real as it gets. Hell Energy is all about delivering on its promises and that’s something I can stand behind. I’m looking forward to bringing genuine, exciting experiences to our audience,” he said.
Brand manager, Hell Energy, Linek Ovie, said they were inspired to enter the Nigerian market due to its large, youthful population with a growing demand for high-quality energy drinks. Adding that they focused on quality and authenticity, he said their product speaks for itself.
He added that they chose Shallipopi because he embodies authenticity and originality, values that align perfectly with the brand. “He connects with his audience genuinely, much like how our brand connects with consumers. His influence and appeal to a broad demographic make him the ideal face for our launch in Nigeria,” he divulged.
Speaking on their partnership with Trade Depot, he said it ensures their presence across Nigeria, making it easy for consumers to find the brand wherever they are. “We intend to expand in the market via partnerships to support grassroots sports like the premier flag football league and other community initiatives like education and health activities to deepen our engagement.”
Revealing that the product was created entirely by A.I., from the recipe to the design, Ovie said it demonstrates their commitment to pushing boundaries and always staying ahead to deliver the best always.
Chief Growth Officer at TradeDepot, Ignatius Akpabio, said their partnership with Hell Energy is an example of how they leverage their extensive network and expertise to ensure that the brand is not just present but truly thrives in the market.
