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Chef Chioma seals brand ambassador deal

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Chioma and Bassey

PayPorte, one of Africa’s leading online and in-store fashion for women, has unveiled Chioma Avril Rowland, popularly known as Chef Chi, as its brand ambassador.

Over the years, the founder and the CEO of Payporte, Eyo Bassey has been able to nibble the brand’s name into the hearts of its loyal customers through efficient service delivery, consistency, detailing, quality and affordability of women fashion such as chic dresses, jeans, skirts, shoes, bodysuits and more.

Since it’s berth on September 25, 2014, the brand has not only been strategic in their ambassadorial journey, but has also been specific on ensuring that the company’s values and customers’ interest are a top priority in their service and campaign deliveries.
Thus, the brand couldn’t have gone for a better option than the young, vibrant, super mother of one and pretty much the hardest worker in her room, Chef Chioma, as its latest ambassador.

This is also to commemorate the brand’s 6th anniversary come September 2020; a pertinent landmark that many similar brands didn’t survive to attain. Therefore, it is going to be a well-deserved celebration and, of course, an intentional-refueled effort to ensure even better service delivery and customer/seller relationship.

In 2015, PayPorte signed its first ever set of ambassadors, On Air Personality Toke Makinwa and Big Brother Africa’s contestant, Akintayo John Faniran, popularly known as Tayo; the lion stride that has been consistent till date in all the brand has achieved so far as well as all its accolades.
When it comes to women’s wears, PayPorte is home for all demographics; young, adults, old and children.

Being both an e-commerce and in-store brand, the platform is dedicated to providing affordable products at customer’s comfort. With a physical store in Lagos and more set to open in Abuja and Benin next month, PayPorte has been able to close the tedious gap of distant ordering by expanding its tentacles in some Africa countries, including Kenya, Egypt, Morocco, Ghana and South Africa.

While contributing to Nigeria’s economy through revenue generation, as well as curbing the high rate of unemployment in the country, the brand has been instrumental in seeing young dreams come to life.

It is in this light that it sponsored the season 3 of Africa’s most watched reality TV show, Big Brother Naija in 2017. Again, setting the pace for others in the field to following.

Amidst other competitive brands, PayPorte has been able to carve a niche for itself by ensuring utility and upholding its core goal of achieving excellence without having to lower the bar. Few amongst its unique selling points are customer satisfaction, affordability, consistency, diligence and the zest to provide more with little yet having great taste of quality.


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