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Designathon… Logo design contest comes to Lagos

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A Lagos-based outfit, Sponge Limited has teamed up with Alliance Française De Lagos for the 100 Designs: Designathon, an all-day logo design competition and an SME event.

Holding at the Alliance Française/Mike Adenuga Centre located at No 9, Osborne Road, Ikoyi, Lagos, the logo design competition will bring together and match 50 graphic designers with 50 business (SME) owners, with the aim of producing a new logo for each of the invited SMEs on the same day.

While the designers are working away at their designs, the SME owners would be attending a series of talks and masterclasses from some of the biggest names in the industry. Top professionals such as Foluso Phillips, Aduke Atiba, Kelvin Balogun and Lola Masha are lined up to speak at the event.

At the designathon, each graphic designer will be asked to create two logo designs based on the requirements of the SME owner. The designers will have three and a half hours to come up with the logo designs, after which panel of judges, led by Polly Alakija, will shortlist the top designs.

Of the hundred designs, ten slots are available for the design that will be voted for as the best by the general public. The panel of judges chooses nine of the ten and the public chooses the last one. The logo design with the highest number of total votes from the ten wins the contest and the cash prize of N1million.

Also, the 100 Designs competition platform will promote the offerings of the Hive – a place where creative briefs are matched with the relevant creative talent to bring them to life. The Hive’s aim is to be the go-to community for cutting edge brand ideation and design, democratizing creative services for businesses of all sizes.

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