To boost African woman’s access to beauty products that are non-toxic to the skin, Rubellite Cosmetics has opened its first store in Lekki, Lagos.
 
The founder, Rubellite Company, Bolaji Mogaji-Idirigbe said: “We are becoming a fast rising brand and we feel we have penetrated, so this is the right time to have a flagship store because we are ready and we have been able to get a chuck of customers.”
  
Established in July 2018, the brand has grown to 14 products alongside a luxury hair brand called Rubellite hair.
Mogaji-Idirigbe stressed that as an all-inclusive brand, where men today use lip-gloss to hydrate their lips, the brand is targeted at beauty lovers.
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