The entire African fashion industry is a hub for creativity and heritage. As the various works of African fashion designers are being appreciated all over the world, it inspires consumers of fashion to embrace the culture and celebrate the authenticity of every design. African culture has a wide scope and can be narrowed down to one of the major influencers of the movement; Nigeria.

Nigeria has diverse ethnicities and has resonated itself to be a vibrant force in the large-scale fashion industry. The Nigerian fashion spirit has gone beyond showcasing creativity to proving the country as the window to sustaining culture and presenting herself as the pillar of African traditional wear.

Ugee Collections is a fashion brand that has been involved in the promotion of traditional designs that are done with contemporary trends. As a brand that exhibits the essence of black women’s beauty, Ugee Collections was founded in 2016 by the Creative Director, Isama Ugochukwu.

Ugochukwu wanted to establish something out of the ordinary. To put pieces of thoughts together and create something appealing to the eyes, yet a vivid expression of cultural heritage. The motive behind every piece Ugee has put out is the fact that every woman is a queen and each one is deserving of that treatment.

Black women are elegant. From the different skin tones to the various body shapes. Every piece designed by this brand is a reminder that not only are these women clothed, but they are a community of culturally identified and graceful women.

This first dress in the collection is a ready-to-wear piece that was created with two different patterned materials. This stylish dress gives off a simple and classy look. As the first piece in the 2021 collection, it definitely exhibits the theme of African/contemporary style.
The colour combination of the piece is bold. An eye-catching bright red colour, with a cool shade of deep blue designed into floral patterns. The beauty of the design is dominant and works well to give the outfit a befitting elegant look.
The silhouette is perfectly fitting, enhancing the wearer’s body shape. The designer’s decision to make the piece an off-shoulder style gives it a sophisticated and feminine look. Although the bold patterns on the upper and lower part of the dress are a little bit overwhelming, seeing the way the different floral patterns compete for the eye’s attention. The same type of fabric pattern in one colour is probably a much better hue for making this piece stand out better.

The puffy sleeves and ruffled hem of the dress add more volume and texture to the material, but the overall balance looks good.

This outfit is perfect for a confident woman, allowing her to make a statement with her fashion choice. If you love bold prints and are not afraid to turn heads, this dress is for you. The simplicity of this dress elevates the look and the off-shoulder element once again brings out its full potential.

From this view, the off-shoulder and bold neckline remains flattering and elegant. The off-shoulder sleeves however have an oversized look, which makes it feel a bit out of place. A more fitted sleeve design could improve the entire bodice.

Pairing this outfit with hoop earrings is complementary and brings a touch of high class to the look. Heels will also harmonise well with the total aesthetic.

Another piece from the Ugee 2021 collection has a unique, quality design embodied by bold patterns and eye-catching fabric design.

The essential features are the high neckline, well-outlined puffed sleeves, and a peplum waist. These features were combined together to add more volume and give the outfit a sophisticated look. The peplum waist creates an hourglass effect on the body of the wearer, making it look more regal.

This is a perfect look for all occasions. The bold patterns and intricate artistry make it a perfect choice for any event.

The fabric’s colour combination of earthy brown, sky blue, and a mix of contrasting patterns is appealing to the eyes. The designer’s choice of an Ankara fabric made with floral and geometric motifs achieves the goal of the brand. Creating a traditional look while giving contemporary and sophisticated vibes.

The fully patterned top and pants make the outfit look heavy. It would have been more artistic if a solid colour had been implemented in any of the pieces. This will make each of the pieces stand out more and differently.

Another highlight is the wide-legged pants that pair well with the peplum waist, creating balance to the overall bodice. This wide-legged pant design gives the look a strong and empowering touch. It adds glamour to the boldness of the attire.
This is an outfit that commands attention in a room full of people. A creative fusion of traditional and modern fashion elements, it is suitable for events where the turning of heads is desired. With powerful patterns and strong design elements, exudes simplicity.

This piece exhibits a vibrant, bold style that celebrates African culture. While it is visually appealing, minimal adjustments to either reduce the volume or simplify patterns may improve its elegance and give room for each feature to shine.
This attire has a sophisticated and creative blend of patterns and textures, which results in a look that is beautiful and harmonious.

The top of the piece features puffed-up sleeves and a well-fitting bodice. The beautiful contrast between the sleeves and waistline creates a perfect bodice that showcases the wearer’s shape while still maintaining elegance.

The statement neckline and layered features designed around the shoulders give it a formal and intricate look.

The fabric’s design is a pattern of large, floral motifs presented in green, white, and yellow colours on a black background. These colours add a bold look that engages the eyes without being overwhelming. It is the designer’s choice to incorporate white, textured lace-like fabric around the shoulders, waist, and cuffs. This enhances the dimension of the style and interestingly, it breaks up the darker hues and creates a unique piece that looks modern.

The pants are high-waisted and elegant, which helps elongate the looks of the wearer’s body and balances the silhouette. Strappy heels, minimal accessories and a clutch purse complement the outfit without pulling attention away from the fabric design.

This outfit maintains a perfect balance between African culture and contemporary styles. Giving a sophisticated, statement-making appearance. The combination of smooth textures and patterns makes it stand out differently, It is ideal for occasions where a casual formality is required.

This is an avant-garde piece that exudes creativity. However, minimising the textured white parts a little bit may redefine the overall look. Aside from this, it has a well-structured and striking appearance that catches the eye with its beautiful pattern and bold bodice.