Creative designer Richard Emiko Iwerebor has launched Racks4Ever, a new fashion label that fuses streetwear energy with luxury appeal.

Driven by a passion for style and craftsmanship, Iwerebor began his journey behind the sewing machine, creating outfits that reflected his personal flair. What started as a hobby has evolved into a brand that celebrates ambition, creativity, and confidence.

Speaking about what inspired the brand, Iwerebor said, “Racks4Ever was born out of my passion for fashion and my belief that hustle and style can coexist. I wanted to create something that speaks to people who chase their dreams fearlessly while expressing themselves through what they wear.”

He added that the brand’s name carries deep meaning. “Racks represent money, success, and the reward for hard work,” he explained. “But in fashion, racks also mean clothing, creativity, and self-expression. Racks4Ever simply means ambition that never ends — a reminder that your grind and your style can both shine forever.”

According to Iwerebor, Racks4Ever was designed for individuals who are unafraid to stand out. “Our pieces are bold because our customers are bold,” he said. “They know who they are, they know where they are going, and they dress like it.”

With its focus on merging street culture with refined craftsmanship, Racks4Ever aims to redefine modern street luxury. Iwerebor emphasized that the label’s vision goes beyond clothing. “It’s more than a fashion line; it’s a movement that celebrates the power of staying consistent, working hard, and looking great while doing it,” he said.

Racks4Ever, he noted, will continue to grow as a lifestyle brand that embodies confidence, hustle, and timeless elegance. “We’re telling a story of ambition through fashion,” Iwerebor said. “When you wear Racks4Ever, you wear the spirit of hustle and the confidence of success.”