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Lush Hair becomes official hair sponsor for 2019 MBGN

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MBGN

Lush Hair has officially announced its active participation in the 2019 edition of the annual Most Beautiful Girl in Nigeria (MBGN) Pageant as the official Hair Extension brand sponsor of the program.

This was made known to The Guardian after the formal signing of the MoU at the brand’s office in Surulere by both parties involved.

According to the Brand Manager, Lush Hair, Sukhm Pannu, “we are delighted to be one of the major sponsors of this laudable project with track records of promoting the Nigerian cultural heritage and tourism locally and to the outside world. Furthermore, because Lush Hair ultimately stands for beauty, style, confidence and is proudly African in nature, we consider this a very strategic collaboration which we hope will transcend beyond this edition”.

“The nationwide auditioning exercise holds later this month at Bayelsa, Rivers, Imo, Enugu, Ghana, Abuja and Lagos. However, Lush Hair being the official Hair Extension Brand will be present at all the locations and most actively at the final screening in Lagos to engage the potential contestants while encouraging them to always stay beautiful, confident and always on top of their game irrespective of the outcome of the contest” she added.

Speaking for the Silverbird Group, organisers of the Pageant, Bola Salako, General Manager, Special Duties, gave a detailed account of the pageant and partnership with Lush Hair. “This year marks the 32nd edition of the most prestigious beauty pageant in Nigeria, Silverbird’s MBGN, and we’re excited to have the Lush extension brand come in as official hair sponsor for the pageant.

This year’s edition themed, Every Woman promises to showcase the complete woman and all the areas that make her whole, work, family, career, sync seamlessly with the persona of the hair brand. This year’s edition will be taking place in Bayelsa state.


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