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Lush Hair partners Lagos Fashion Week, Port Harcourt Fashion and Design Week

By Tobi Awodipe
19 October 2021   |   2:15 am
One of the biggest and most anticipated yearly fashion events, the Lagos Fashion Week starts next week and will run from the 27th to 30th October. The LFW is a fashion platform that drives the Nigerian and ultimately, the African fashion industry; by bringing together buyers, consumers, and the media to view the current collections…

Assistant Brand Manager, Lush Hair, Oluwadamilola Agboola, Head, Public Relations and Partnerships, LFW, Ijeoma Balogun, Head, Partnership, Lush Hair, Folasade Oluwafemi and Digital Communications Manager, LFW, Adaeze Oguzie, during the contract signing in Lagos…recently

One of the biggest and most anticipated yearly fashion events, the Lagos Fashion Week starts next week and will run from the 27th to 30th October. The LFW is a fashion platform that drives the Nigerian and ultimately, the African fashion industry; by bringing together buyers, consumers, and the media to view the current collections of designers at a four day event in the fashion capital of Lagos.

Promising to be fun and loaded, Lush Hair has given a hint to treat guests, visitors and attendees to exciting entertainment at its experiential lounge and most importantly will be introducing some new variants of products exclusively at the event.

In the same vein, the Port Harcourt Fashion and Design Week, which is a two-day fashion event coming up on 19th and 20th November, is aimed at promoting sustainable development through stimulating youths who have interest and potentials in the fashion industry.

Lush Hair has recently confirmed partnership with both events as the official hair sponsor for this year’s edition, making it official at the MOU signing between all parties at the brand’s office in Lagos. According to the Brand Manager, Ritambhara Kakkar, they are excited to be the official hair brand sponsor for both fashion weeks, describing them as leading fashion events in the African fashion calendar, which commands a credible pedigree in the fashion industry across the globe. They boast of bringing onboard international designers to fashion giants to exclusively introduce their new collections.

“We consider these partnerships as a win-win for us all, as they present a perfect occasion to also introduce and showcase our numerous products and new collections to both local and international fashion exhibitors, media, style influencers/bloggers, fashion enthusiasts as well as other companies equally making waves in the haircare and beauty industry and most importantly potential investors/stakeholders who will be attending from different continents,” she said.

The brand will be styling all the models’ hair on both occasions that will be donning designer collections on the runway. Head of Public Relations and Partnerships, LFW, Ijeoma Balogun, said beyond the runway, the annual event provides a physical platform that’s repositioning the entire fashion and beauty sector as a useful tool for commerce and creativity in Nigeria.