As the summer sun blazes in 2023, Nigerian-made fashion brand Urban C3tre is making waves with its latest collection, aptly named ‘Shimmer.’ This dynamic range, spanning from urban streetwear to contemporary designs imbued with distinctive African signatures, is setting the tone for the season.

At the helm of Urban C3tre is Eromosele Joseph Peters, the CEO and Creative Director, who speaks passionately about the journey the brand has embarked upon over the last three years. It’s a tale of resilience, overcoming the inherent struggles of running a #madeinnigeria brand amidst a landscape of skepticism from Nigerian citizens towards locally-made clothing.

Urban C3tre has not only weathered the storm but has emerged stronger, striving to change the narrative and establish a firm foothold in the fashion industry. This journey has been marked by perseverance, a commitment to their vision, and a growing community that keeps the brand’s ethos alive.

The ‘Shimmer’ collection is a testament to this journey. It embodies the saying, ‘the sun is gonna shine on everything we do,’ reflecting a new dawn for the brand, opening doors, and inspiring other Nigerian-made brands. This collection symbolizes a new direction, a beacon of hope, and a shining example of what can be achieved with determination and a clear vision.

Urban C3tre’s vision is to change the narrative around Nigerian-made clothing, demonstrating that it can be trusted, admired, and sought after. The brand aims to inspire others with its journey, showing that obstacles can be overcome and success can be achieved in the Nigerian fashion industry. They see themselves as a beacon of hope and a leader in paving the way for a brighter future for Nigerian fashion.

The brand’s achievements speak volumes about their dedication to their mission. From garnering a nomination for the Nigerian Merit Awards to building a community of over 50,000 customers/family, Urban C3tre has shown that Nigerian-made fashion can achieve recognition and appreciation.

As the summer of 2023 unfolds, Urban C3tre’s ‘Shimmer’ collection is not just a fashion statement; it’s a story of triumph, a celebration of African heritage, and a beacon of inspiration for the future of Nigerian fashion.

Eromosele Joseph Peters, the driving force behind Urban C3tre, has successfully launched not only the fashion brand but also his tech company, Genixbyjp. With plans to expand the Urban C3tre community globally and elevate Genixbyjp to unprecedented heights, Peters is determined to make his mark on both the fashion and technology industries.

For more information and to explore the ‘Shimmer’ collection, visit @urbanc3tre on Instagram, Twitter, Facebook, LinkedIn, YouTube, TikTok, and threads. You can also reach out to them via email at [email protected], [email protected], [email protected], or contact them on WhatsApp at 08154291251 or 07043088030.