Owner of TINITEX Smart Fit, Omolola Adeogun has unveiled a new collection, Urban Flow. The female wear collection comes with a holiday feel and was released on October 1st, 2022, to consolidate the theme of the collection. Omolola is known for her skills as both a fashion illustrator and product designer, and this collection is a fusion of illustrative skills and bold tailoring. It features an intriguing mix of structured colourful and playful designs and attention to measurement and construction details.

In the collection, the standout piece is the high short sleeved gown with buttons cascading from top to bottom, and a slight curve-skimming fit. Other dresses include the khaki one-sleeved jumpsuit and the tiger print short gown. The leather gown is a testament to Omolola’s ability to define complex shapes. The full row of buttons and high collar are striking features that reveal her eye for detail, playing with both vertical and horizontal lines to lengthen the body and create a sophisticated form.

The dresses exemplifies her skill in illustrations and garment construction and proportion. Their sleeves balances with the tailored fit of the dresses, ensuring that the garment doesn’t overwhelm the figure of the wearer. Each point of measure, from shoulder to hem, is carefully constructed to reflect her precision in design. The use of hidden, structured stitching within the dresses adds durability while maintaining a clean, elegant appearance. However, using finishing techniques such as subtle dye variations would have added more depth to the dress even though it shows attention to seam allowances, ensuring it drapes elegantly without losing shape.

The choice of fabrics for the collection was however spot on. While the khaki fabric used for the jumpsuit provides the desired structure and weight, it lacks the fluidity that would make the piece more comfortable. The tiger print gowns also present challenges with fitting and draping. The cotton fabric material used for the gown were however unique.

This collection is marketable to people who seek unique statement items for special occasions, such as middle-aged professionals and fashion enthusiasts with a love for colourful designs. Overall, the Urban Flow collection is a compelling testament to Omolola’s skills as both an illustrator and designer, highlighting her ability to craft creative and sophisticated dresses.
By bridging the gap between illustration and fashion design, Omolola proves herself as a designer with an innovative edge.