Founder of Kukuruku Republic, Collins Osagie Omokaro, has said his new fashion-tech initiative is designed to use fashion as a vessel for storytelling and cultural preservation.

Omokaro noted that digital innovation in Nigerian fashion is still relatively new and concerns remain about scalability, adoption, and commercial sustainability.

In a statement, Omokaro explained that the project merges wearable design with digital storytelling, embedding QR codes into garments that unlock content on African history, mythology, art, food, and music.

He described the venture as being at the intersection of heritage and innovation, with the goal of reconnecting younger audiences with traditional African narratives.

Omokaro said: “We are using fashion as a vessel to tell our stories in a way that resonates with today’s generation. It’s about connecting identity with innovation, ensuring our culture is not just preserved, but experienced.”

The launch event will feature a runway showcase, musical and cultural performances, and the unveiling of the Kukuruku Republic Experience Store, a flagship hub for both retail and immersive cultural engagement.

Beyond fashion, the initiative promises community benefits, including support for local artisans, promotion of sustainable practices, and youth-focused programs in fashion, cultural media, and technology.

While the concept has generated early excitement, Omokaro acknowledged that digital innovation in Nigerian fashion is still relatively new, and concerns remain about scalability, adoption, and commercial sustainability.

Nevertheless, he expressed confidence that the Abuja launch would attract attention from across Nigeria’s cultural, creative, and tech sectors, marking a bold step in reimagining how African stories are worn, seen, and shared.

He said: “Nigeria’s creative and tech sectors are expected to receive a boost with the launch of Kukuruku Republic, scheduled to debut in Abuja on August 31. The initiative is targeted at younger, tech-driven Nigerians seeking new ways of creative expression and cultural identity.”