Feel the vibes as search for new Afrobeats talents begins tomorrow

All is set for the first edition of the exclusive Afrobeats music competition, Naija Star Search.

“With guidance and criticism from the judges, these talents will be schooled in the art and business of Afrobeats music for the next three months.
 
“Ultimately, the goal is to discover the next promising talents with the potential to blow. Top performing talents will work with Kennis Music, who will groom, mentor, produce and market their songs to a music-loving audience in Nigeria and the world at large.”
 
Comparing Naija Star Search to the future of Afrobeats, Ogungbe said: “Afrobeats will never die. The people sustaining it now are in their mid-twenties and thirties. To sustain it, we need to groom new talents in their teens so that in the next ten years, we will still have those holding it. We are here for the future to project the beauty of Naija music.”

Cabasa said: “We are here to sustain the momentum that is building in the ecosystem of Afrobeats globally. To do this, we don’t just want to leave it to those that are there now. We don’t want a situation where our legends die with the history, the music, and the culture of the genre.

“We saw a lot of young talents during the audition process, which blew our minds. Naija Star Search has become a pivot for any ambitious artiste for the limelight. Currently, it is very hard to break through in the music industry.

“To promote an artiste now, you would need millions of naira. This platform was set up to push them even when they didn’t have that push. So, any outstanding talent in this reality show would come out with great potential. We will be training them on songwriting, how to record their songs and how to sustain themselves in the industry since it’s easier to blow than sustain oneself in the industry.”